Google Zero Cannot Be Ignored Anymore

Key quote from this episode: “And everyone has known this is coming because I have been telling them it’s coming for years and years and years when Google’s traffic, when the amount of traffic you see coming to you from Google goes to zero. What is left of your business? Do you have one?

Do you have an audience? Do you have anything at all? And if Google turns off the economic incentives for all of these people to make new information, what will Google summarize in the AI Overviews?

What will be left? And I don’t think either side of that equation has had a good answer.”

From The Vergecast: You can’t ignore Google Zero anymore, Jul 24, 2026podcasts.apple.com/us/podcas…

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