Good thoughts here by Colin Devroe on the issue of trusting even giant companies iwth your digital self:
Large companies are not good homes for beloved services. We are living in an age of the internet where if a service isn’t at hundreds-of-millions of users and throwing off tons of profit they simply aren’t worth the time for companies the size of Verizon or Google. Both of these companies have enormous cemeteries in their backyards of things they’ve built or bought and shuttered regardless of their usage or loyal users…. Over the last year I’ve moved my use of platforms, services, or products to things I can control long term or are open source. Examples include my photo management process no longer being reliant on the cloud, my content all being on my own domain, and my site being on my own infrastructure. I still have more work to do but I want to future proof as much of the stuff I care about as I can.